press release - 05171601

Pedestrian Safety Enforcement


Pedestrian Safety Enforcement

24 Drivers Cited For Not Yielding to Pedestrians


Goleta - May 18th, 2016


The Goleta Police Department cited 24 drivers for not yielding to pedestrians today at three different locations in the City of Goleta.  On May 18, 2016, the Goleta Traffic Unit conducted a pedestrian crosswalk enforcement operation using a plainclothes deputy who would walk across the crosswalk.  Uniformed motorcycle deputies then watched for motorists who did not yield the right-of-way to the pedestrian in the crosswalk.  The enforcement was conducted between 1:30 p.m. and 5:00 p.m. to target the afternoon traffic.


The selection of the locations for this enforcement was not random, but was based on the volume of vehicle traffic, volume of pedestrian traffic and citizen complaints. All three locations have marked crosswalks, but they are not controlled by traffic signals. The locations were: Calle Real at Kingston Avenue, Hollister Avenue at Chapel Street, and Hollister Avenue and Orange Avenue. 


“Public safety is a priority in Goleta.  By using enforcement operations, we can continue to educate the public on safe driving techniques.  Our police department has done an outstanding job in keeping our neighborhoods safe.” said Vyto Adomaitis, Public Safety Director for the City of Goleta.


Police hope that by conducting and publicizing these operations on a regular basis, motorists will be more attentive and look for pedestrians.  “Thankfully, the majority of the motorists observed during this operation properly and safely yielded to the pedestrian in the crosswalk”, said Sgt. William Henebry, the Goleta Traffic Unit supervisor.


Deputies focused on two specific vehicle code infractions.  The first requires drivers to yield the right-of-way to a pedestrian crossing the roadway within any marked crosswalk or within any unmarked crosswalk at an intersection.  The fine for this violation can be up to $175.


The second law prohibits vehicles from passing a vehicle which has stopped to allow a pedestrian to cross the street.  This offense is especially dangerous because pedestrians are all too often lulled into a false sense of security when a vehicle stops for them.  The fine for this violation is approximately $400. 


Police say that this afternoon’s operation is part of the continuing effort to improve traffic safety in Goleta.  Additional crosswalk enforcements will be conducted in the future.


The City of Goleta contracts with the Santa Barbara County Sheriff’s Office for police services.


Funding for this program was provided by a grant from the California Office of Traffic Safety, through the National Highway Traffic Safety Administration.




Pedestrian Safety Enforcement Operation Planned for Goleta


Goleta - May 17th, 2016


The Goleta Police Department will step up pedestrian safety enforcement operations tomorrow, May 18th, with focused enforcement on collision-causing factors involving motorists and pedestrians.  Goleta traffic motorcycle units will focus efforts in trouble spots to crackdown on drivers and pedestrians who violate traffic laws meant to protect all roadway users.


The department has mapped out locations over the past three years where pedestrian involved collisions have occurred along with the violations that led to those crashes.  Officers will be looking for traffic offenses made by drivers and pedestrians alike that can lead to life changing injuries.  Special attention will be directed toward drivers speeding, making illegal turns, failing to stop for signs and signals, failing to yield to pedestrians in cross walks or any other dangerous violation.  Additionally, enforcement will be taken for observed violations when pedestrians cross the street illegally or fail to yield to drivers who have the right of way. Pedestrians should cross the street only in marked crosswalks or intersections.


Pedestrian fatalities are rising in California as more people use non-motorized means of transportation.  Locally, the Goleta Police Department has investigated 414 fatal and injury collisions involving pedestrians during the past three years. In 2013, California witnessed 701 pedestrian deaths accounting for over 23 percent of all roadway fatalities, much higher than the national average of 15 percent.


A national study reveals that pedestrians and drivers do not obey laws and signals consistently and many often use cell phones, text and listen to music while walking or driving. Only 60 percent of pedestrians said they expected drivers to stop when they were in crosswalks, even though they have the right-of-way. 


The following safety tips can save lives and stop this tragedy witnessed far too often.


Drivers can:

Ø     Look out for pedestrians, especially in hard-to-see conditions such as at night or in bad weather.

Ø     Slow down and be prepared to stop when turning or entering a crosswalk where pedestrians are likely to be.

Ø     Stop at the crosswalk stop line to give drivers in other lanes an opportunity to see and yield to the pedestrians too.

Ø     Be cautious when backing up – pedestrians, especially young children, can move across your path.


Pedestrians can:

Ø     Be predictable. Follow the rules of the road, cross at crosswalks or intersections, and obey signs and signals.

Ø     Walk facing traffic and as far from traffic as possible if there is no sidewalk.

Ø     Pay attention to the traffic moving around you. This is not the time to be texting or talking on a cell phone.

Ø     Make eye contact with drivers as they approach. Never assume a driver sees you.

Ø     Wear bright clothing during the day and reflective materials (or use a flashlight) at night.

Ø     Look left-right-left before crossing a street.


Funding for this program is provided by a grant from the California Office of Traffic Safety through the National Highway Traffic Safety Administration.


The City of Goleta contracts with the Santa Barbara County Sheriff’s Office for police services.





For Media Inquires Contact PIO Kelly Hoover


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